Winner of two Emmy Awards for best TV spots of the year.
What we do
Public Interest creates bold, attention-grabbing public service advertising. We specialize in making people pay attention.
Public Interest partners with nonprofit organizations to help them deliver their message. We learn everything we can about our partners, their message and their audience. Then we do what it takes to get the message through.
Why we do it
Public Interest is run by a small group of people who want to change the world. We work only on causes that we believe in, and we won’t produce anything unless we are convinced it will succeed. Our goal is to make a difference.
Public Interest spots get seen. We will not produce great work only to see it stranded at 4:00 a.m. in the slots that no paying advertiser wanted. We get our work on the right networks at the right times. So far, networks and cable operators have donated more than $350 million to run our spots.
Networks & cable operators
Public Interest has produced more public service advertising for MTV than anyone except for the network itself. We have also partnered with VH1, CBS, Nickelodeon, UPN, Univision and other networks. And we created all national spots for Time Warner Cable’s recent $100M five-year initiative, Connect A Million Minds. These relationships are part of the reason our spots get on air.
Public Interest produces PSAs that are disguised as entertainment. No one walks away from the TV when our spots come on. We always do what it takes to make people pay attention. Top-notch production values are essential to achieving this.
Public Interest has a knack for turning tiny budgets into big production values. We have special relationships with entertainment industry vendors and crew that allow us to keep costs way down. We know that donor dollars are precious, and we leverage each dollar at least four-fold in producing our spots.
Not just TV spots
Public Interest creates campaigns that span TV, print, online, outdoor and guerilla. Communicating simultaneously in multiple mediums multiplies the chances of breaking through. Often most critical is earned media; we take great pride in our track record of creating news to focus attention on the issues our partners care about.
PRESIDENT / CREATIVE DIRECTOR
Michael Franzini has more than two decades of experience creating powerful ad campaigns for both nonprofit and corporate clients. His work has garnered dozens of ad industry awards.
Franzini is also an Emmy-Award-winning director, and his TV spots have twice been highlighted by The New York Times as being among the best advertising on television.
As a photographer and writer, Franzini has published several books, including One Hundred Young Americans, the definitive survey of 21st century American youth culture, released by HarperCollins.
Nicholas Carter is an accomplished television and print producer with a proven ability to maximize the impact of limited budgets, especially on geographically large-scale projects that span the country—or the globe.
Carter brings his peaceful and fun demeanor to every project, no matter how great the challenge. His goal is always to exceed expectations while staying on-time and on-budget, and he has a perfect record of achieving this goal on every project.
CLIENTS AND PARTNERS
NY TIMES STORY ON OUR MTV 'PROTECT YOURSELF' CAMPAIGN
LA TIMES WRITE-UP OF OUR PROJECT WITH ROCK THE VOTE
USA TODAY PIECE ON OUR WHITE BEDROOM CAMPAIGN
HERALD FEATURE ON OUR HOLOCAUST CAMPAIGN
ADWEEK REVIEW OF HOLOCAUST SPOTS
NY TIMES ON ROCK THE VOTE
GENRE MAGAZINE COVERS WHITE BEDROOM
ADWEEK FEATURE ON PUBLIC INTEREST
EDWEEK ON STAND UP
SF CHRONICLE ON WHITE BEDROOM
VARIETY FEATURE ON PUBLIC INTEREST
AD AGE ON MTV: PROTECT YOURSELF
GENRE FEATURE ON PUBLIC INTEREST
SHOOT COVERS HOLOCAUST SPOTS
FRANZINI ON ABC NEWS
METRO COVERS I KNOW CAMPAIGN
LA TIMES ON PUPPY THAT MOOS
PUBLISHER'S WEEKLY REVIEW OF 100 YOUNG AMERICANS
NY POST ON 100 YOUNG AMERICANS
NY TIMES ON PUBLIC INTEREST
This is our work.
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