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X-UP CASE STUDY

CONNECT A MILLION MINDS

More than 50 TV spots and 10 web videos.

THE CHALLENGE

America ranks close to last place among industrialized nations in young people’s knowledge of math and science. The potential consequences of this are dire for the future of our nation.
Time Warner Cable created an unprecedented five-year $100M initiative to address this problem. We created all national TV spots for this initiative.

This was the spot that launched the campaign and set the tone.

We created this 3-minute piece as the introduction to our Global Online Town Hall Meeting with Al Gore.  This paints the big picture of what CAMM is all about.

What a job interview is like when you lack an understanding of STEM.

We created this spot for one of CAMM’s partner organizations: US FIRST.