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X-UP CASE STUDY

Fifty Babies

Hardcover book published by Johnson & Johnson, launched on 'The View' and distributed at select retailers

THE CHALLENGE

Johnson and Johnson and their media agency, Universal McCann J3, inspired by our book ONE HUNDRED YOUNG AMERICANS, came to us to create a book of babies and their families from each of the 50 states. The entire process, including travel to all 50 states, took 90 days. (They first called us in January, and the book launched on the morning talk show, ‘The View’, on Mother’s Day!)
Check out the book, below. (We provided images but did not write the copy.)