X-UP CASE STUDY
NORMAN: THE PUPPY THAT MOOS
Six TV spots + print, outdoor, radio, web, guerilla
MEDIA PLAN & CREATIVE BRIEF
CO-CREATIVE DIRECTORS: MICHAEL FRANZINI, DION HUGHES, MARK JOHNSON
USE CONTROLS BELOW TO VIEW DECK
RELATED SPOTS FOR OTHER CLIENTS
These were for Freedom To Marry. Definitely worth watching.
We shot this one year after Matthew Shepard was murdered.
Within 30 days, it became the most played spot in the history of MTV.
We produced these the following year.
Judy McGrath, then President of MTV, called these “the most provocative thing we’ve ever aired.”